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AROUND RIVER CITY

Seven Rivers, One Destination: Local Businesses, Events & More

What's New Around River City?

St. Paddy's Day .01K participants on pearl street la crosse
Downtown Mainstreet

St. Paddy’s Day .01K Returns for 21st Year in La Crosse

LA CROSSE, Wis. — The St. Paddy’s Day .01K returns this March, giving the La Crosse community another reason to celebrate St. Patrick’s Day with laughter, costumes and a good cause. Now in its 21st year, the 32.8-foot run or walk started as a fundraiser by 95.7 The Rock. Since ...
January 13, 2026
Events

La Crosse Marathon Returns May 2, 2026

LA CROSSE, Wis. — The La Crosse Marathon returns Saturday, May 2, 2026, bringing runners back to the city for one of the region’s signature running events. The River City Running Club organizes the annual race. This year’s event includes a full marathon, a half marathon and a 5K. Registration ...
January 10, 2026
Events

TUGG Farewell Show in Viroqua

After 25 years of making music together, regional rock band TUGG will take the stage one final time with founding member Jake McLees before he steps away from performing. The band shared the news this week on its Facebook page, posting a message written by McLees announcing his retirement from ...
January 10, 2026
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Proud Partner of Downtown Mainstreet

Around River City proudly partners with Downtown Mainstreet, Inc. to support a vibrant, locally driven downtown La Crosse. This collaboration focuses on promoting local businesses, sharing upcoming events, and celebrating the culture and energy that define the downtown district. By working together, we help connect residents and visitors with the experiences, shops, dining, and events that make downtown an essential part of the community.

About Us

Everything you need to know about local events, businesses, and the people that make this a vibrant community​.
From podcasts and local news to a complete business directory and community events, Around River City is your central hub for all things happening in and around La Crosse.

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