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AROUND RIVER CITY

Seven Rivers, One Destination: Local Businesses, Events & More

What's New Around River City?

A view of the iconic Cass Street Bridge that brings people in and out of La Crosse Wisconsin. The bridge goes over the Mississippi River.
Events

Things to Do in the Coulee Region This Week: Feb. 23–March 1 

Things to Do in the Coulee Region This Week: Feb. 23—March 1 LA CROSSE, Wis. — If February has you questioning your life choices and your vitamin D levels, good news. The Coulee Region is packed with things to do this week. From family-friendly activities to live music, workshops and low-key date ...
February 20, 2026
Woman gardening in the Coulee Region. The view she is looking at is of the Mississippi River Valley and the bluffs from her garden.
Guides

Your Gardening Guide for the Coulee Region

Your Gardening Guide for the Coulee Region This Spring (Plus What to Plant This March & April) When the snow starts melting in the Coulee Region, two things happen. First, we get hopeful. Second, we get ambitious.  If you’re ready to start gardening in the Coulee Region this spring, now is the ...
February 20, 2026
St. Paddy's Day .01K participants on pearl street la crosse
Downtown Mainstreet

St. Paddy’s Day .01K Returns for 21st Year in La Crosse

LA CROSSE, Wis. — The St. Paddy’s Day .01K returns this March, giving the La Crosse community another reason to celebrate St. Patrick’s Day with laughter, costumes and a good cause. Now in its 21st year, the 32.8-foot run or walk started as a fundraiser by 95.7 The Rock. Since ...
January 13, 2026
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Proud Partner of Downtown Mainstreet

Around River City proudly partners with Downtown Mainstreet, Inc. to support a vibrant, locally driven downtown La Crosse. This collaboration focuses on promoting local businesses, sharing upcoming events, and celebrating the culture and energy that define the downtown district. By working together, we connect residents and visitors with the experiences, shops, dining, and events that make downtown an essential part of the community.

About Us

Everything you need to know about local events, businesses, and the people that make this a vibrant community​.
From podcasts and local news to a complete business directory and community events, Around River City is your central hub for all things happening in and around La Crosse.

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