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AROUND RIVER CITY

Seven Rivers, One Destination: Local Businesses, Events & More

What's New Around River City?

People attending Wedding World in La Crosse Wisconsin.
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Best Things to Do in La Crosse March 2–8, 2026

Family Fun, Fundraisers, Live Music and a Little Bit of Wine LA CROSSE, Wis. — If February felt like it lasted 97 days, congratulations. You made it. March has arrived, the sun is hanging around a little longer, and the Coulee Region calendar is picking up steam. From euchre nights ...
March 2, 2026
Display inside KEPS Sparta featuring a mannequin wearing a “Sparta Wisconsin” shirt, denim jacket and hat, surrounded by gift items, a green mug, and a butterfly wall art print in the background.
Business Spotlight

KEPS Sparta Reduces Hours, Seeks Local Support

SPARTA, Wis. — KEPS Sparta will reduce store hours beginning in March as the longtime downtown Sparta retailer works to remain open in the community it has served for more than a decade. Owner Jacki Jaeger announced the change last week on social media, saying KEPS Sparta will operate Thursday ...
March 2, 2026
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Business Spotlight

Flatiron Café & Bar to Open in Former Schuby’s Location on State Street

LA CROSSE, Wis. — Flatiron Café La Crosse will open this spring in the former Schuby’s location at 321 State St. in downtown La Crosse. The new restaurant will offer casual dining with elevated counter service. Owners plan to serve lunch and dinner with a menu built around European comfort ...
February 28, 2026
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Proud Partner of Downtown Mainstreet

Around River City proudly partners with Downtown Mainstreet, Inc. to support a vibrant, locally driven downtown La Crosse. This collaboration focuses on promoting local businesses, sharing upcoming events, and celebrating the culture and energy that define the downtown district. By working together, we connect residents and visitors with the experiences, shops, dining, and events that make downtown an essential part of the community.

About Us

Everything you need to know about local events, businesses, and the people that make this a vibrant community​.
From podcasts and local news to a complete business directory and community events, Around River City is your central hub for all things happening in and around La Crosse.

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