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Lots of people crowd on the sand of Pettibone beach along the Mississippi River.

Beat the Heat: 6 Activities for Cooling Off Around River City During the Summer 

As the summer temperatures rise, finding an escape from the heat becomes the number one priority. Luckily, La Crosse offers a range of activities to keep you cool while allowing you to savor the remainder of the summer season. From sun-soaked beaches to refreshingly cool ice-skating rinks, we’ve curated the perfect list of activities to

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Wide view of American Marine with multiple lines of docked boats showing off in water storing along with pontoon rentals. All boats are submerged in deep blue water making for a beautiful day on the water for boating.

Explore the Mississippi River: Boat Rental Services and Activities in La Crosse

Summertime in La Crosse calls for boat days on the river with your favorite people. Whether you’re looking for a mellow pontoon ride, a fishing boat, or a scenic kayak, these rental services have all the essentials. Grab a cooler and some sunscreen because this list of boat rental services will get you on the

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Women-Owned Businesses Around River City TikToks

We’ve teamed up with The Salon Professional Academy and Acton Academy Midwest to celebrate Women’s History Month. We’re putting a spotlight on women-owned and operated businesses from Around River City! Learn more about these women and how to support them HERE to be part of the celebration! You can also add your business at the link to be a part of

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Sue Kolve-Feehan, Sue Kolve\’s Salon & Day Spa and The Salon Professional Academy

Not only is The Salon Professional Academy our title sponsor of Women’s History Month, celebrating women-owned local businesses; but Sue Kolve-Feehan has had quite a career in our area. Sue is the owner of both The Salon Professional Academy and Sue Kolve’s Salon and Day Spa (both in Onalaska). She is the perfect inspiration for this incredible celebration of

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Emily Sustar, Owner of the Motherhood Collective

The Motherhood Collective, located on the northside, is dedicated to supporting women, mothers and caregivers in the parenthood transition. Communities thrive when women are supported. We offer prenatal yoga, postpartum yoga, mama flow yoga, baby + me yoga, family yoga classes, childbirth education classes, lactation support classes, community events, and support groups. We firmly believe

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Alyssa Zube, Owner of Ridge + Valley Counseling

Ridge + Valley Counseling‘s goal is to provide a safe, welcoming, and encouraging space to work on healing, growth, and change during the ridges and valleys of life. They’re located in Viroqua, WI and offer face-to-face and tele-health appointments online anywhere. They provide specialized assessments, individual psychotherapy, family therapy, and individual or couples prenatal and

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